Project
Sunglasses for all LFSTYL's
LFSTYL eyewear is a family-owned business founded in Orange County, CA, by a dad who understood the importance of quality sunglasses at a fair price.
- Client
- LFSTYL eyewear
- Year
- 2024
- Service(s)
- Front-end web development
Overview
Designing and implementing a custom website theme and layout for LFSTYL Eyewear, a family-owned business in Orange County, CA, known for high-quality, affordable sunglasses. This project included Klaviyo integration for targeted email marketing, boosting customer engagement with personalized campaigns. Additionally, a protection policy upsell and a sunglass case upsell were added in the cart, enhancing average order value while maintaining a smooth shopping experience that aligns with LFSTYL’s commitment to quality and accessibility.
Tech stack
A list of the tech stack used.
Project Features
Let’s get a little more in-depth
In cart upsell product
Maximizing Average Order Value (AOV)
An integrated upsell feature in the cart encourages customers to add complementary products, such as sunglass cases, enhancing the shopping experience and increasing the average order value seamlessly.
In cart protection plan
Added Assurance for Customer Purchases
A protection plan upsell offers customers peace of mind by allowing them to safeguard their purchases directly in the cart, providing an additional layer of value and reinforcing trust in their purchase.
Services Provided
Developed a custom website theme for LFSTYL Eyewear, focusing on seamless UX with features like a cart upsell for protection policies and sunglass cases. Integrated Klaviyo for targeted email marketing, enhancing customer engagement and increasing average order value.
Front-end Development
Expertise in HTML, CSS, JavaScript, jQuery, React, Tailwind, Bootstrap, and Shopify’s Liquid. Specializes in building responsive, user-friendly interfaces and ensuring seamless UX across devices.
Third-party Integration
Experience integrating with MongoDB, Shopify, Pitney Bowes, Essential Hub, Cloudinary, Klaviyo, Shipstation, Slack, Hookdeck, Gorgias, and DTC facilities. Skilled in enhancing functionality and connectivity across platforms.
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